Digital Marketing & Conversion
I review your digital marketing, optimise channels and user journeys and build what is missing.
Sparring, Workshops & Interim.
I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.
What it is about.
Sometimes it is not the strategy that is missing, but someone who owns it. Whether a vacancy, a transformation or an initiative that needs leadership: I get up to speed quickly and take responsibility.
I have been VP Global Marketing and CMO, managing director and interim head of SEO myself. I know both sides of the table and how to lead teams, prioritize and deliver results.
Roles and formats.
SEO & GEO workshops
Workshops for marketing and content teams: fundamentals and current developments in SEO and AI search, applied to your website and your topics. On site or remote.
Interim CMO
Leading marketing at management level, from strategy and budget to the team.
Marketing Lead
Operational leadership of marketing teams and projects with clear goals and priorities.
Product Owner
Responsibility for digital products and platforms, from roadmap to release.
SEO & GEO leadership
Building and leading SEO and GEO activities within your company or agency.
White label for agencies
SEO and GEO expertise under your agency's name, directly in your client projects.
Sparring for management & teams
An experienced outside view for strategic decisions in management and teams.
Transformation & implementation support
Support through change until new structures and workflows hold in everyday work.
Who it is for.
- Companies with a vacancy in marketing or digital leadership.
- Organizations in transformation, rebrand or internationalization.
- Agencies that need SEO and GEO expertise for client projects.
- Management teams looking for an experienced sparring partner.
What you get.
Clear ownership
Someone who actively drives topics and prepares decisions properly.
Roadmap & priorities
A jointly agreed plan that creates focus and bundles resources.
Team enablement
Knowledge, structures and routines that stay with the team afterwards.
Clean handover
Documented results and an orderly, well-prepared transition to your team.
What clients say
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together 2024–2026
Working with Martin is simply fun, even if there's a bit of friction now and then. That's exactly his strength: He uses friction to improve ideas and doesn't stop until the result is spot on.
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together2024–2026
How we work together.
Four steps. Clear, honest, without frills.
Understand the situation
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
Set priorities
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
Develop solutions
I translate the strategy into content, structures and workflows that fit your brand and your team.
Present & implement
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
Frequently asked questions.
Which roles have you held?
Among others VP Global Marketing and CMO at TrustYou, co-founder and managing director at PRYNTAD, managing director digital at EAT SMARTER and interim head of SEO for radio.de.
Do you work as a white-label partner for agencies?
Yes. Among others, I work with thjnk, For Sale Digital, quiteBOLD and Superblau as a white-label partner.
How does a workshop work?
Beforehand, I clarify goals and the team’s level of knowledge with you. Content and examples come from your website and your market. Afterwards, your team receives the materials.
How flexible are scope and duration?
We agree on scope and duration individually. It starts with a clearly defined project, which can lead to a longer collaboration, but does not have to.
More services.
SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
