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KALTWASSER.io

Services for SEO, GEO and digital marketing.

My work usually starts with a concrete question. The right format follows from it: from audit, strategy and content to hands-on operational support.

Services

SEO Audit & SEO Consulting

With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.

  • Full SEO & GEO audit
  • Visibility & competitors
  • Tech, content & E-E-A-T
  • Prioritized roadmap

GEO & AI Visibility

I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.

  • Incl. Grounding Page & AI brand identity
  • Mentions, citations & picks
  • Technical, content & trust gaps
  • Roadmap & monitoring

Grounding Page & AI Brand Identity

Together we sharpen your brand profile and turn it into a solid knowledge base for AI and your Grounding Page.

  • Marketing & GEO questionnaire
  • Knowledge hub as AI context
  • Grounding Page & HTML template
  • Technical briefing & schema

Technical SEO & Migration

I check whether Google and AI systems can read your website and support your relaunch.

  • Technical audit
  • Redirect mapping
  • Relaunch checklist & sign-off
  • Post-launch monitoring

Competitor Analysis for Google & AI

I show you where your competitors are ahead in Google and in AI answers, why, and where you can start.

  • Google visibility compared
  • AI mentions compared
  • Content & keyword gaps
  • Prioritized opportunities

Content Strategy & SEO Content

I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.

  • Improve existing content
  • Open up relevant topics
  • Develop and structure content
  • Combine editorial work and AI sensibly

Digital Marketing & Conversion

I review your digital marketing, optimise channels and user journeys and build what is missing.

  • Marketing audit & strategy
  • Positioning & messaging
  • Conversion & customer journey
  • KPIs, tracking & team setup

Sparring, Workshops & Interim

I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.

  • Interim CMO & marketing lead
  • Sparring for management
  • White label for agencies
  • SEO & GEO workshops

How we work together.

Four steps. Clear, honest, without frills.

  1. Understand the situation

    I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.

  2. Set priorities

    The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.

  3. Develop solutions

    I translate the strategy into content, structures and workflows that fit your brand and your team.

  4. Present & implement

    I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.

Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.

What companies actually take away.

Clarity for your decisions. A plan for your team. And someone who thinks the implementation through with you.

  • SEO & GEO audit

    Know where you really stand

    You see how visible your brand is in search engines and AI, where opportunities lie and which gaps are holding your business back.

  • Prioritized roadmap

    Do the right things first

    You get clear priorities based on value and effort, so you invest your budget where it can achieve the most.

  • SEO & GEO content strategy

    Show up for the right questions

    You receive an SEO, GEO and content strategy for the topics where you are strong and want to show up.

  • Conversion optimization

    Turn more visitors into customers

    You see where visitors drop off on your website and how clear content, intuitive navigation and better calls to action lead to more enquiries and purchases.

  • Competitor analysis

    Spot opportunities others miss

    You see where competitors shape search and which topics give you room to claim a position of your own.

  • Sparring & implementation support

    Have someone thinking alongside you

    I support your team with decisions, clarify open questions and help turn the strategy into practice.

  • AI tools & workflows

    Use AI sensibly every day

    Your team learns where AI makes work easier and how suitable tools and workflows can be used in marketing.

  • Results presentation

    Start with a shared plan

    In a personal presentation we discuss results, priorities and next steps. Afterwards your team knows where to begin.

We tailor the scope to your project – from focused sparring to a comprehensive SEO and GEO audit.

Who I enjoy working with.

I enjoy working with people and organizations who want to honestly question their digital setup and develop it further in a targeted way.

Entrepreneurs

who want to question their business honestly and develop it sustainably.

Start-ups

with first customers but without their own CMO or marketing team.

Managers & teams

who are responsible for growth, visibility and concrete implementation.

Digital agencies

who bring me in as an external SEO and GEO expert for audits and client projects.

Where do you currently stand?

I will look at your situation and give you concrete first assessments: where the real levers are and what matters next.

  • 30-minute call
  • Free and without obligation
  • Concrete first assessments
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