Single session
For one specific question
A second opinion, an upcoming pitch or a decision that has to be made soon.
- 60 minutes via video
- Preparation with your data
- Written recap
€350net, one-off
SEO & GEO Sparring.
You decide, I think it through with you. In our sparring sessions we sort out your questions on SEO and AI visibility, review plans and proposals honestly and set priorities you can defend internally.
What it is about.
SEO and especially GEO currently attract more opinions than evidence. Tools produce hundreds of warnings, agencies send proposals, and every week brings a new trend. What really matters for you often remains unclear.
In sparring we look at your situation together: your data, your goals, your resources. I tell you what I would do in your place and what you can skip. The decision stays with you, but you make it with a clear picture.
Typical sparring questions.
What first?
You have more ideas than capacity. We sort them by impact and effort and decide what comes now.
Second opinion
An audit, a roadmap or an agency proposal is on the table. I review it confidentially and independently.
Making sense of GEO
What AI visibility means for your business, what can be measured and which promises you can ignore.
Convincing internally
We build the arguments for management, budget and departments, with numbers instead of gut feeling.
Before big steps
Relaunch, new markets, rebrand or a change of agency: we go through the risks before they get expensive.
Alone with SEO
You own SEO in-house and miss someone at eye level to talk through ideas and doubts.
Three formats.
Every format has a clear scope and a fixed end. No subscription needed.
Sparring hours
For 3 months, flexible
Six hours to use as you like: on a video call or in writing when that is enough.
- 6 hours within 3 months
- As a call or in writing
- A shared topic list
€1,999net, around €333 per hour
Project support
For a major project
Relaunch, new markets or getting started with GEO: I am there when it matters.
- Paced by project phase
- Also with team or agency
- Ends with the project
On requestbased on effort, by agreement
All prices plus 19% German VAT where applicable. The first call is free, and you only book once it is clear that sparring fits your question.
Who you are talking to.
Sparring is personal. That is why you should know who is sitting across from you.
I have been working in digital marketing since 2008 and for most of that time I made the decisions myself: as managing director digital at EAT SMARTER, as founder of PRYNTAD and most recently as VP Global Marketing and CMO at TrustYou. I know what it means to own a budget, explain a forecast to a board or push back on an agency.
At the same time I work hands-on in SEO and GEO, for brands such as Engel & Völkers, Savencia and PropertyPilot and as a white-label partner for agencies. My assessments come from current practice, not from slides.
- leadership responsibility in digital marketing
- 15+ yearsleadership responsibility in digital marketing
- monthly visits at EAT SMARTER, 75% organic
- 10 millionmonthly visits at EAT SMARTER, 75% organic
- international SEO setup for radio.de in 11 languages
- 20 marketsinternational SEO setup for radio.de in 11 languages
What clients say.
Jan-Philipp Kötting
CEO & Co-Founder, PropertyPilot GmbH
Working together since 2026
In the ongoing development of our brand and performance marketing strategy, Martin is a difference-maker. He brings key impulses to the table and helps us find our focus again and again.
Jan-Philipp Kötting
CEO & Co-Founder, PropertyPilot GmbH
Working togethersince 2026
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together 2024–2026
Working with Martin is simply fun, even if there's a bit of friction now and then. That's exactly his strength: He uses friction to improve ideas and doesn't stop until the result is spot on.
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together2024–2026
Uli Weißgerber
CEO Promipool GmbH
Working together 2018–2026
Martin really dives into the matter and brings honest know-how without putting his ego in the foreground. This combination of professional depth and humanity creates the best foundation for achieving joint goals.
Uli Weißgerber
CEO Promipool GmbH
Working together2018–2026
What you can rely on.
Honest, even when it is uncomfortable
I tell you what I really think. Including that a measure will not pay off or a plan is too big.
Data before opinion
Before we meet I look at your visibility, your Search Console and AI answers on your topics.
Your budget like my own
I only recommend what pays off for you. Good ideas that are too expensive, I call that too.
Confidential and independent
I do not sell tools and take no commission from agencies. What we discuss stays between us.
What sparring is not.
- No implementation on the side. That is what projects are for.
- No ranking guarantee. Nobody can seriously promise that for Google or AI.
- No tricks and no shortcuts that will come back to bite you in a year.
- No GEO hype. GEO builds on solid SEO and does not replace it.
How it works.
-
First call
30 minutes, free of charge. You describe your question, I tell you whether and how I can help.
Result: The right format
-
Preparation
You send me what you have. I look at your data, website and AI answers on your topics.
Result: A clear starting point
-
Sparring
We talk openly about your questions. I put things in context, push back where needed and make suggestions.
Result: Decisions
-
Summary
After each call you receive the key points and next steps in writing.
Result: Next steps
Frequently asked questions.
What is SEO & GEO sparring?
Sparring is strategic consulting in conversation. You bring your questions, plans and data, I bring experience and an independent outside view. Together we put things in context, set priorities and prepare decisions. The operational work stays with you, your team or your agency.
Who is the sparring for?
For managing directors and marketing leads who have to decide on SEO and AI visibility, for in-house SEOs without a sparring partner in the company and for agencies looking for a second opinion on a client project.
Does GEO replace classic SEO?
No. AI systems such as ChatGPT, Gemini and Google AI Overviews draw on content that is easy to find, understandable and trustworthy. That is largely solid SEO. GEO adds the question of how your brand appears and is described in AI answers.
How is sparring different from an audit?
An audit is a comprehensive analysis with documented findings and a roadmap. In sparring we work on your specific questions and decisions, often based on existing analyses. The two combine well, for example an audit at the start and sparring during implementation.
How do I prepare?
Send me your question in a few sentences beforehand and, if available, access to Search Console, current reports or the proposal in question. The more specific the question, the more specific the answer.
How much does SEO & GEO sparring cost?
A 60-minute single session costs €350 net, including preparation and a written summary. The sparring hours package of 6 hours within 3 months costs €1,999 net, around €333 per hour. For support on a larger project the price depends on the effort, which we estimate together in the free first call.
How do the sparring hours work?
You get 6 hours to use freely within 3 months. Whether we talk on a video call or I answer in writing is up to you, depending on the question. Calls count with their duration, written feedback by message or email is billed in 15-minute increments. After each use you know how much time is left.
Does sparring commit me long term?
No. Every format has a fixed end. If you want to continue afterwards, we agree on it again.
More services.
SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
Sparring, Workshops & Interim
I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.
