Grounding Page & AI Brand Identity
Together we sharpen your brand profile and turn it into a solid knowledge base for AI and your Grounding Page.
GEO & AI Visibility.
With a GEO audit, I measure how your brand appears in AI answers and identify the causes. The result is your GEO strategy with a clear roadmap, including Grounding Page & AI brand identity.
What it is about.
Decisions today often start with an AI answer. People ask for orientation or recommendations, and your brand is mentioned, cited as a source, recommended or left out entirely.
The GEO audit first clarifies your brand and its topics, then measures the starting point and analyzes the causes. This leads to a well-founded decision on which measures really matter.
What it includes.
Incl. Grounding Page & AI brand identity
Questionnaires, an agreed knowledge base and the Grounding Page form the foundation of the audit.
Prompt architecture
From topic area to use case to representative prompt, as a fixed basis for every measurement.
Mentions, citations, recommendations
Is your brand mentioned, cited as a source or explicitly recommended? Measured before any change.
Sentiment & factual accuracy
In which context and tone AI systems present your brand, and whether the facts are correct.
Technical, content & trust gaps
Whether systems can access your content, answer questions with evidence and which signals support trust.
Prioritized work plan
Finding, measure, target state, priority, ownership and acceptance criteria for every team involved.
Monitoring & reporting (optional)
Ongoing measurement in the prompt set, AI traffic in a dashboard, a monthly report and a joint review.
Who it is for.
- Brands that want to know what AI systems say about them today.
- Companies whose Google clicks are declining due to AI Overviews.
- Teams that want to approach GEO in a structured, focused way.
- Agencies that want to bring GEO expertise into client projects.
What you get.
Knowledge base & Grounding Page
All Grounding Page & AI brand identity deliverables, agreed and approved.
Prompt architecture & baseline
A fixed prompt set and the first measurement of your AI visibility.
Analysis & detailed workbook
All findings on technology, content and trust, clearly evidenced.
Roadmap & implementation specs
Prioritized measures and technical specifications for your teams.
What clients say
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together 2019–2026
As a digital marketing consultancy, GEO and SEO are omnipresent in our clients' everyday lives. And we automatically bring Martin into every project. Every time super valuable input that we wouldn't want to miss.
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together2019–2026
Five steps to your roadmap, plus optional monitoring.
First the brand and its topics, then measurement, analysis and concrete recommendations.
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Step 1
Clarify brand & topics
Two questionnaires capture identity, facts, audiences, use cases and the questions that matter.
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Step 2
Build the grounding
The agreed answers become a binding fact base with Grounding Page and implementation template.
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Step 3
Measure the baseline
A prompt architecture built from your topics is the basis for the first visibility measurement.
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Step 4
Analyze the causes
I examine which technical, content and trust gaps hold back your visibility in AI answers.
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Step 5
Prioritize measures
The findings become a concrete work plan for marketing, editorial and development.
Optional afterwards: monitoring & reporting
Measure regularly, assess monthly and discuss the next steps together.
Frequently asked questions.
What does GEO (Generative Engine Optimization) mean?
GEO is the discipline of optimizing brand visibility in AI-generated answers. The goal is for systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews to know your brand, describe it correctly, cite it as a source and recommend it.
How do you measure AI visibility?
With a fixed prompt architecture of topic areas, use cases and representative prompts. For each prompt I measure mentions, citations and recommendations, plus sentiment, context and factual accuracy. The first measurement happens before any change.
How is this different from Grounding Page & AI brand identity?
Grounding Page & AI brand identity covers the first two steps: clarifying brand and topics and building the Grounding Page. The GEO audit includes these steps and adds measurement, root-cause analysis and a prioritized roadmap.
Do you also implement the measures?
I take care of analysis, expert elaboration and prioritization. We organize the implementation together with your teams. Implementation and ongoing content production are agreed separately.
Is there ongoing monitoring?
Optionally afterwards: ongoing measurement in the prompt set, AI traffic in a dashboard, a monthly report and a joint review with recommendations.
Does GEO replace classic SEO?
No. Many AI systems rely on search indexes. Solid SEO remains the foundation, and GEO adds entities, citability and source signals.
Can I book you just for a second opinion?
Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.
More services.
SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
Content Strategy & SEO Content
I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.
