SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
Digital Marketing & Conversion.
I review your digital marketing, optimise channels and user journeys and build what is missing. So that visitors understand what you offer and take the next step.
What it is about.
Digital visibility is not created in isolation in the SEO team. It emerges where content, technology, brand and product interact meaningfully. That is exactly where I start.
I take a holistic look at your marketing: from positioning and messaging to customer journey and conversion, all the way to KPIs and teams. The basis is more than 15 years of operational responsibility.
What it includes.
Marketing audit & status assessment
Where your marketing stands today, what already works and where friction arises day to day.
Positioning & clear messaging
What makes your brand special and how it says so in clear, understandable words.
Marketing concept & growth strategy
Goals, audiences, channels and priorities, brought together in one clear plan.
Customer journey, UX & conversion
How visitors are guided through your website, where they drop off and what convinces them.
Channels, campaigns & brand presence
Which channels really contribute to the goal and how campaigns and brand work together.
KPI, tracking & reporting setup
Metrics that enable real decisions, and data your whole team can actually trust.
Team, process & transformation support
Roles, responsibilities and workflows that can sustain growth over the long term.
Who it is for.
- Scale-ups and start-ups that are entering a new growth phase.
- Companies planning a rebrand or that have just completed one.
- Marketing teams without clear KPIs or with too many parallel projects.
- Websites with decent traffic that still generate too few enquiries.
What you get.
Marketing audit
An honest status assessment with strengths, weaknesses and the biggest levers.
Concept & roadmap
A prioritized growth strategy with clear and achievable next steps.
Conversion recommendations
Concrete improvements for page structure, user guidance and communication.
KPI setup & presentation
Measurable goals, a clean tracking structure and a walkthrough for your team.
What clients say
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together 2024–2026
Martin combines strategic marketing understanding with deep SEO, GEO, and performance expertise in a way rarely found. He understands how brand, content, visibility, and growth interact, translating complex challenges into clear, actionable recommendations.
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together2024–2026
How we work together.
Four steps. Clear, honest, without frills.
Understand the situation
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
Set priorities
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
Develop solutions
I translate the strategy into content, structures and workflows that fit your brand and your team.
Present & implement
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
Frequently asked questions.
What is conversion design?
Conversion design looks at how clearly a page communicates and how cleanly it leads visitors to action: page structure, user guidance, clarity of message and calls to action.
Do you work with our team or our agency?
Yes. I enjoy working with in-house teams and agencies and make sure strategy, priorities and responsibilities are clear to everyone.
How does a collaboration start?
With a free 30-minute call. It leads to a clearly defined starter project instead of a long retainer contract.
More services.
Sparring, Workshops & Interim
I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.
Content Strategy & SEO Content
I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.
