Competitor Analysis for Google & AI
I show you where your competitors are ahead in Google and in AI answers, why, and where you can start.
SEO Audit & SEO Consulting.
It starts with a full SEO & GEO audit: I review how visible and understandable your website is in Google and AI answers. The result is a clear strategy with priorities.
What it is about.
Most websites do not lack measures. They have too many, without a clear order. Tools produce hundreds of warnings but little guidance: what actually costs visibility, and what is cosmetic?
The basis is a full SEO & GEO audit, an honest outside view of technology, content and brand. From it, I develop a strategy for Google and AI systems such as ChatGPT and Perplexity.
What I look at.
SEO, GEO & visibility analysis
How visible you are today in Google and in AI answers, and where untapped potential lies.
Traffic, data & competitor analysis
How traffic and rankings develop, how reliable your data is and where your competitors stand.
Technical SEO, crawling & indexing
Crawling, indexing, Core Web Vitals and structured data: everything that slows search systems down.
On-page, off-page & information architecture
Site structure, templates and internal linking, plus the external signals pointing to you.
Content, keywords, E-E-A-T & brand
Whether content matches search intent and how visible your expertise, experience and trust are.
UX, conversion & concrete levers
Where visitors drop off, what remains unclear and how your pages can lead to action more clearly.
Prioritized action plan
All findings, prioritized by impact and effort and structured into now, next and long-run.
When it pays off.
- Before or after a relaunch, when visibility needs to be secured.
- When traffic or rankings stagnate and nobody knows exactly why.
- When new decision makers need an independent view from outside.
- For agencies looking for a second opinion or a white-label audit.
What you get.
Management summary
A clear assessment of your situation with risks, potential and levers.
Prioritized roadmap
Concrete measures in the phases now, next and long-run, sorted by impact.
Documented findings
Comprehensible analyses that teams and agencies can work with directly.
Personal presentation
A 1 to 2 hour walkthrough. Afterwards your team knows exactly what to do.
What clients say
Dimitri Barkov
Platform & CRM Manager, Wolfsblut
Working together 2024–2026
Clear strategy, concrete recommendations, no buzzword bingo. Martin thinks from the customer's perspective, is quick to reach, and delivers reliably, even for complex topics like AI Search. Absolute recommendation.
Dimitri Barkov
Platform & CRM Manager, Wolfsblut
Working together2024–2026
How we work together.
Four steps. Clear, honest, without frills.
Understand the situation
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
Set priorities
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
Develop solutions
I translate the strategy into content, structures and workflows that fit your brand and your team.
Present & implement
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
Frequently asked questions.
How is an SEO & GEO audit different from a classic SEO audit?
A classic SEO audit focuses mainly on Google. The SEO & GEO audit also checks whether your brand appears in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, how it is described there and whether your content is citable.
How long does an audit take?
That depends on the size and complexity of the website. In the free 30-minute call we clarify goals, scope and timeline, and you then receive a clearly defined proposal.
Do you also implement the measures?
On request, yes. Every project ends with a presentation and a handover to your team. After that I can support the implementation as a sparring partner or operationally.
Which tools do you use?
Among others Sistrix, Ahrefs and Google Search Console for visibility and rankings, Screaming Frog for technical checks, Google Analytics for usage data and Rankscale.ai for AI visibility.
Can I book you just for a second opinion?
Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.
More services.
Technical SEO & Migration
I check whether Google and AI systems can read your website and support your relaunch.
GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
