SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
- Full SEO & GEO audit
- Visibility & competitors
- Tech, content & E-E-A-T
- Prioritized roadmap
Martin Kaltwasser
Visible on Google,
ChatGPT, and in
AI Overviews.
I help you understand where you stand, what you need, and what matters next. SEO and GEO with a true outside perspective. For startups, growing companies, and established brands.
Selected projects and collaborations
SEO, GEO and Digital Marketing.
My work usually starts with a concrete question. The right format follows from it: from audit, strategy and content to hands-on operational support.
GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
- Incl. Grounding Page & AI brand identity
- Mentions, citations & picks
- Technical, content & trust gaps
- Roadmap & monitoring
Grounding Page & AI Brand Identity
Together we sharpen your brand profile and turn it into a solid knowledge base for AI and your Grounding Page.
- Marketing & GEO questionnaire
- Knowledge hub as AI context
- Grounding Page & HTML template
- Technical briefing & schema
Technical SEO & Migration
I check whether Google and AI systems can read your website and support your relaunch.
- Technical audit
- Redirect mapping
- Relaunch checklist & sign-off
- Post-launch monitoring
Competitor Analysis for Google & AI
I show you where your competitors are ahead in Google and in AI answers, why, and where you can start.
- Google visibility compared
- AI mentions compared
- Content & keyword gaps
- Prioritized opportunities
Content Strategy & SEO Content
I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.
- Improve existing content
- Open up relevant topics
- Develop and structure content
- Combine editorial work and AI sensibly
Digital Marketing & Conversion
I review your digital marketing, optimise channels and user journeys and build what is missing.
- Marketing audit & strategy
- Positioning & messaging
- Conversion & customer journey
- KPIs, tracking & team setup
Sparring, Workshops & Interim
I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.
- Interim CMO & marketing lead
- Sparring for management
- White label for agencies
- SEO & GEO workshops
Who I enjoy working with.
I enjoy working with people and organizations who want to honestly question their digital setup and develop it further in a targeted way.
Entrepreneurs
who want to question their business honestly and develop it sustainably.
Start-ups
with first customers but without their own CMO or marketing team.
Managers & teams
who are responsible for growth, visibility and concrete implementation.
Digital agencies
who bring me in as an external SEO and GEO expert for audits and client projects.
How we work together.
Four steps. Clear, honest, without frills.
Understand the situation
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
Set priorities
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
Develop solutions
I translate the strategy into content, structures and workflows that fit your brand and your team.
Present & implement
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
What clients say.
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together 2019–2026
As a digital marketing consultancy, GEO and SEO are omnipresent in our clients' everyday lives. And we automatically bring Martin into every project. Every time super valuable input that we wouldn't want to miss.
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together2019–2026
Jan-Philipp Kötting
CEO & Co-Founder, PropertyPilot GmbH
Working together since 2026
In the ongoing development of our brand and performance marketing strategy, Martin is a difference-maker. He brings key impulses to the table and helps us find our focus again and again.
Jan-Philipp Kötting
CEO & Co-Founder, PropertyPilot GmbH
Working togethersince 2026
Dimitri Barkov
Platform & CRM Manager, Wolfsblut
Working together 2024–2026
Clear strategy, concrete recommendations, no buzzword bingo. Martin thinks from the customer's perspective, is quick to reach, and delivers reliably, even for complex topics like AI Search. Absolute recommendation.
Dimitri Barkov
Platform & CRM Manager, Wolfsblut
Working together2024–2026
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together 2024–2026
Martin combines strategic marketing understanding with deep SEO, GEO, and performance expertise in a way rarely found. He understands how brand, content, visibility, and growth interact, translating complex challenges into clear, actionable recommendations.
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together2024–2026
Uli Weißgerber
CEO Promipool GmbH
Working together 2018–2026
Martin really dives into the matter and brings honest know-how without putting his ego in the foreground. This combination of professional depth and humanity creates the best foundation for achieving joint goals.
Uli Weißgerber
CEO Promipool GmbH
Working together2018–2026
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together 2024–2026
Working with Martin is simply fun, even if there's a bit of friction now and then. That's exactly his strength: He uses friction to improve ideas and doesn't stop until the result is spot on.
Marco Barooah-Siebertz
Managing Director, Superblau GmbH
Working together2024–2026
What companies actually take away.
Clarity for your decisions. A plan for your team. And someone who thinks the implementation through with you.
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Know where you really stand
You see how visible your brand is in search engines and AI, where opportunities lie and which gaps are holding your business back.
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Do the right things first
You get clear priorities based on value and effort, so you invest your budget where it can achieve the most.
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Show up for the right questions
You receive an SEO, GEO and content strategy for the topics where you are strong and want to show up.
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Turn more visitors into customers
You see where visitors drop off on your website and how clear content, intuitive navigation and better calls to action lead to more enquiries and purchases.
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Spot opportunities others miss
You see where competitors shape search and which topics give you room to claim a position of your own.
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Have someone thinking alongside you
I support your team with decisions, clarify open questions and help turn the strategy into practice.
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Use AI sensibly every day
Your team learns where AI makes work easier and how suitable tools and workflows can be used in marketing.
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Start with a shared plan
In a personal presentation we discuss results, priorities and next steps. Afterwards your team knows where to begin.
We tailor the scope to your project – from focused sparring to a comprehensive SEO and GEO audit.
Martin Kaltwasser.
Making an impact
What I do for you
I help companies become visible in Google and in AI answers and turn that into customers. To do this, I combine SEO, GEO, content and the question of what convinces visitors.
Why work with me
For 15 years, I have combined courage in decisions with discipline in execution. I know both sides of the table and hate burning your money as much as my own. Marketing that counts.
How we work together
You know where you stand, what is holding you back and what comes next. I analyze, set priorities and support the implementation with your team. I also tell you which measures you can save yourself.
