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KALTWASSER.io

Content Strategy & SEO Content.

I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.

Content needs a clear goal.

Many companies produce content without defining what it is supposed to achieve. The result is copy that is neither found nor cited and rarely brings in enquiries. Good content answers your customers’ questions, shows your expertise and leads to the next step.

I bring many years of publisher experience: during my time as managing director digital at EAT SMARTER, the portal became Germany’s third-largest food portal, with more than 10 million monthly visits, 75 percent of them organic.

What it includes.

  • Content audit & optimization

    Which content works today, which should be sharpened and where quick improvements are possible.

  • Topic strategy & content architecture

    Which topics your brand should own and how pages, clusters and internal links work together.

  • Company knowledge & editorial foundations

    Through a questionnaire and interviews I capture facts, positions and expertise as a reliable basis for all content.

  • Content production & revision

    Guides, landing pages and expert articles that match search intent and whose key statements AI systems capture clearly.

  • User guidance & conversion

    Content that builds trust, answers open questions and guides readers towards qualified enquiries.

  • Editorial quality & AI workflows

    Briefings, quality criteria and workflows that help your team use AI sensibly and with control.

Pages built from your data.

Many companies sit on data nobody else has: reviews, prices, usage or market data. It can become comparison, ranking or trend pages that match real search queries and that AI systems cannot easily recreate.

I develop the concept and the page templates. Your development team takes care of the technical implementation.

How your content is created.

From existing content to approved content: every step ends with a result you can work with right away.

  1. Review existing content

    I analyze existing content, rankings and visibility in AI answers.

    Result: Content audit

  2. Prioritize topics

    We decide which topics matter and in which order they are created.

    Result: Topic plan

  3. Capture knowledge

    A questionnaire and short interviews secure facts, positions and your expertise.

    Result: Briefing

  4. Create content

    I write or revise content, supported by AI and with a clear structure.

    Result: Draft

  5. Review & approve

    Expert review, clear quality criteria and your approval before going live.

    Result: Approved content

Who it is for.

  • Companies building or realigning a guide section or content hub.
  • Publishers and newsrooms that want to secure reach from search and AI.
  • Brands with lots of content but little measurable business impact.
  • Teams that want to use AI in editorial work with quality control.

What you get.

  1. Content audit

    A clear view of your existing content, its gaps and its untapped potential.

  2. Topic plan & content architecture

    Prioritized topics with a clear logic for structure and internal linking.

  3. Briefings & finished content

    Depending on the project, finished content or briefings and templates for your team.

  4. Quality criteria & workflows

    Editorial workflows and rules for the controlled use of AI.

What clients say

Uli Weißgerber
CEO Promipool GmbH
Working together 2018–2026

Martin really dives into the matter and brings honest know-how without putting his ego in the foreground. This combination of professional depth and humanity creates the best foundation for achieving joint goals.

Frequently asked questions.

What is content engineering?

Content engineering combines editorial quality with structure: content is planned, built and connected so that it is convincing for people and unambiguous for search engines and AI systems.

What is AI-first content?

Content structured so that AI systems can extract and cite key statements unambiguously: clear definitions, verifiable facts and clean structure, without hurting readability for people.

Do you write the content yourself?

Depending on the project, I develop content myself, create briefings and templates for your team or support an existing editorial team.

How do you use AI in the content process?

AI tools such as Claude, ChatGPT and Gemini support research, structure and drafts. Every result is reviewed by people before delivery.

Can I book you just for a second opinion?

Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.

More services.

All services

GEO & AI Visibility

I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.

SEO Audit & SEO Consulting

With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.

Which content moves your business forward?

Let’s discuss which content you want to improve, what is missing and how I can support you or your team.

  • 30-minute call
  • Free and without obligation
  • Concrete first assessments
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