SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
I check whether Google and AI systems can read and understand your website. And I support your relaunch so that visibility is not lost in the move.
Google and AI systems can only use what they can crawl, render and classify. Blocked pages, broken redirects or content that only appears via JavaScript hold back visibility, often without anyone noticing.
A relaunch is a particularly delicate moment: URLs change, content disappears and signals that have grown over years get lost. That is why I support relaunches from URL planning into the weeks after go-live.
I check crawling, indexing, rendering, site architecture and structured data and record every finding with a clear specification.
Old and new URLs are mapped to each other. The list is the specification for your development team.
Before go-live, I review the staging site against a checklist and sign it off from an SEO perspective.
In the weeks after go-live, I watch indexing, rankings and errors so that problems surface early.
All technical findings with prioritized measures for implementation.
The mapping of old to new URLs as a specification for development.
The result of the staging site review before go-live.
Indexing, rankings and errors in the weeks after launch.
Four steps. Clear, honest, without frills.
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
I translate the strategy into content, structures and workflows that fit your brand and your team.
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
No. Specifications and sign-off come from me, your development team or agency takes care of the implementation.
As early as possible, at the latest before the new URL structure is fixed.
We agree on that depending on the project.
Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
I show you where your competitors are ahead in Google and in AI answers, why, and where you can start.
I will look at your situation and give you concrete first assessments: where the real levers are and what matters next.
Or write directly:

Martin Kaltwasser
You talk to me directly, not to a sales team.
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