You implement SEO and AI visibility yourself and want to do it better, faster and with fewer doubts. I build a learning plan with you, teach you what you need and give feedback on what you make of it.
Tutorials rarely fit your own website, and an audit tells you what to do but not how to learn to do it yourself. With GEO in particular there is little reliable knowledge and a lot of noise.
In coaching we work on your real pages, data and tasks. I teach you method and context, you practise on your own material and I review the result. In the end you can do it alone and know when to ask for help.
Find keywords, topics and search intent with Search Console and SISTRIX and turn them into a plan.
Build pages so they rank and can be named in AI answers.
Spot and prioritise crawling, indexing and site structure issues without being a developer.
Check how your brand appears in ChatGPT, Gemini and AI Overviews and what can be measured.
Assess proposals, write good briefs and judge results.
Speed up processes with AI without losing quality or factual accuracy.
You own SEO in the company and want more method, pace and confidence in your work.
You steer agencies or teams and want to understand SEO and GEO well enough to make good decisions and judge results.
You write or plan content and want to make it findable and citable for Google and AI answers.
You own categories, product pages and visibility and want to operate the key levers yourself.
You do everything yourself and want to get SEO and GEO for your own offer under control without an agency.
You want to understand SEO before you hire the first agency or spend the first budget.
Every coaching has a learning plan, fixed appointments and a fixed end. We decide which duration fits in the free call.
To get going, 3 months
You learn the most important levers and get up to speed with fixed appointments and homework.
€4,500net, one-off
For lasting skills, 6 months
You build SEO and GEO skills that hold up in everyday work, even when topics and tools change.
€9,000net, one-off
For up to 4 people
A small team builds knowledge and consistent ways of working together.
On requestdepends on scope and duration
All prices plus 19% German VAT where applicable. The intro call is free, and you only book once it is clear that coaching fits your goal. Plan about 1 to 2 hours a week between sessions.
Both are personal and remote, but they solve different tasks. The question is: do you need an assessment or a skill?
| Sparring or coaching? | SEO & GEO sparring | SEO & GEO coaching |
|---|---|---|
| Core question | What should I do? | How do I learn to do this myself? |
| Roles | You decide, I think it through with you. | You implement, I teach you and give feedback. |
| Result | Assessment, priority, recommendation | Skill, routine, your own way of working |
| Pace | As needed, single sessions or flexible hours | Fixed rhythm with a learning plan and homework |
| Duration | One-off or up to 3 months | 3 to 6 months, ends with a learning goal |
| Typical occasion | Second opinion, agency proposal, decision before a relaunch | Build in-house SEO, be able to do SEO and GEO yourself |
| Price | from €350 net | from €4,500 net |
Coaching is personal. That is why you should know who is sitting across from you.
I have been in digital marketing since 2008, was managing director digital at EAT SMARTER, founder of PRYNTAD and most recently VP Global Marketing and CMO at TrustYou. I have built, led and trained teams and know why learning on the job fails: time, priorities and examples that do not fit.
At the same time I work hands-on in SEO and GEO every day, for brands such as Engel & Völkers, Savencia and PropertyPilot. What I teach you, I use myself.
In the ongoing development of our brand and performance marketing strategy, Martin is a difference-maker. He brings key impulses to the table and helps us find our focus again and again.
Working with Martin is simply fun, even if there's a bit of friction now and then. That's exactly his strength: He uses friction to improve ideas and doesn't stop until the result is spot on.
Martin really dives into the matter and brings honest know-how without putting his ego in the foreground. This combination of professional depth and humanity creates the best foundation for achieving joint goals.
The learning plan and examples come from your website, your data and your market. Pace and depth follow your prior knowledge.
I tell you what is good and what does not hold up, even when it is uncomfortable.
You learn so that you no longer need me. In the end you know what you can do alone and when outside help makes sense.
I do not sell tools and take no commission from agencies. What we discuss stays between us.
30 minutes, free of charge. We clarify your goal, your prior knowledge and the right pace.
Result: The right format
I look at your website and tasks and build a learning plan with 3 to 5 focus areas.
Result: Learning plan
A fixed session every 2 weeks. A small task on your material beforehand, context and feedback in the session.
Result: New skills
When something gets stuck, you write to me. I reply within 2 working days.
Result: No blockers
We look back: what can you do alone now, what remains open and what are the next steps?
Result: A clear picture
In sparring you decide and I think it through with you: you get an assessment, a priority or a second opinion. In coaching you learn to do it yourself, with a learning plan, homework and feedback over several months. If you first want one question settled, sparring is right. If you want to do SEO and GEO yourself from now on, coaching is.
Practically and on your own material. Before each session there is a small task, in the session we put things in context, practise and discuss results, and afterwards you receive feedback and next steps in writing.
A video call with screen sharing, usually 60 to 90 minutes, every two weeks. We work on your own pages and data: you show what you have prepared, I put it in context, we practise the next step, and afterwards you receive feedback and the next tasks in writing.
No. The learning plan follows where you stand, whether beginner or experienced practitioner with specific gaps. We clarify that in the intro call.
As a rule of thumb 1 to 2 hours a week for the tasks. If you have less time, we choose fewer focus areas so you stay on track.
Yes, up to 4 people in team coaching. We then work with a shared learning plan on your pages and goals. For larger groups workshops are a better fit.
The coaching starter over 3 months costs €4,500 net, the coaching programme over 6 months €9,000 net. Team coaching depends on scope and duration. All prices plus 19% German VAT where applicable.
Coaching takes place by video. Sessions on site in Hamburg are possible on request.
You do SEO and GEO yourself. If you have a question later you book a sparring single session, and if you need implementation we look at a project.
I bring your team up to speed in workshops, act as a sparring partner for decisions or take on responsibility for a while.
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
I will look at your situation and give you concrete first assessments: where the real levers are and what matters next.
Or write directly:
Martin Kaltwasser
You talk to me directly, not to a sales team.
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