GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
Grounding Page & AI Brand Identity.
Together we sharpen your brand profile and turn it into a solid knowledge base for AI and your Grounding Page.
What it is about.
AI systems assemble the picture of your brand from many sources. If clear and reliable information is missing, they fill the gaps with guesses, outdated details or mix-ups.
That is why the work starts with your company: together we record who your brand is, what it stands for and what is true. The result is an agreed knowledge hub as AI context.
My own Grounding Page shows what this looks like in practice.
What it includes.
Marketing & GEO questionnaire
Two questionnaires capture identity, offering, audiences, use cases and relevant questions.
Agreed knowledge hub
The approved answers form your brand's knowledge base and the context for AI systems.
Topics & deliberate boundaries
Which topics your brand wants to own and which statements it deliberately does not make.
Entity definition & relationships
A clear definition of your brand and its relationships to companies, brands and people, checked against your legal notice, LinkedIn and Google Business Profile.
Grounding Page & HTML template
Approved content, concept and HTML template according to the Grounding Page Standard.
Technical briefing incl. schema
Specifications for Schema.org (Organization or Person), sameAs links to your profiles, a stable URL, internal linking and an assessment of llms.txt.
Prompt architecture & baseline (optional)
A first prompt set and a measurement of how AI systems present your brand today.
Who it is for.
- Brands about which AI systems repeat wrong or outdated facts.
- Companies and people at risk of confusion due to similar names.
- Companies after a rebrand, a merger or a strategic realignment.
- Founders and experts who want a clearly recognizable personal brand.
- Companies with several brands, entities or locations that AI systems mix up.
What you get.
Agreed knowledge base
Approved questionnaires as reliable context for people and AI.
Grounding Page
Concept and approved content according to the Grounding Page Standard.
HTML template
A template your team can take straight into its own website.
Technical briefing
Implementation specs including structured data based on Schema.org.
What clients say
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together 2024–2026
Martin combines strategic marketing understanding with deep SEO, GEO, and performance expertise in a way rarely found. He understands how brand, content, visibility, and growth interact, translating complex challenges into clear, actionable recommendations.
Ben Jost
Founder and Managing Director, TrustYou GmbH
Working together2024–2026
Two steps to your Grounding Page.
Grounding Page & AI brand identity covers the first two steps of my GEO approach.
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Step 1
Clarify brand & topics
Two questionnaires capture identity, facts, audiences, use cases and the questions that matter.
- Moderated kick-off
- Completed by your team
- Expert review
- Questions & joint approval
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Step 2
Build the grounding
The agreed answers become a binding fact base with Grounding Page and implementation template.
Measurement, root-cause analysis and roadmap follow in the GEO audit: GEO & AI Visibility
Frequently asked questions.
How does the questionnaire process work?
After a moderated kick-off, your team completes two questionnaires on marketing and GEO. I review the answers, clarify open points with follow-up questions and we approve the result together.
What is the knowledge hub as AI context?
The agreed answers bundle your brand’s identity, offering, audiences, topics and deliberate boundaries. This knowledge base is the foundation of the Grounding Page and can also serve as context for your own AI tools.
What is a Grounding Page?
A Grounding Page is a machine-readable reference page that gives AI systems an unambiguous source about an entity: who it is, what it stands for, which facts apply and what it must not be confused with. I follow the Grounding Page Standard maintained by the Grounding Page Project at groundingpage.com.
Does a Grounding Page prevent wrong AI answers?
Nobody can guarantee that. ChatGPT, Perplexity and Google draw on many sources, and your page is one of them. It does give these systems a clear, current reference. Whether it lands shows in the before-and-after comparison with the optional baseline.
When do I not need my own Grounding Page?
When your about page already bundles the key facts clearly and up to date, AI systems describe you correctly and your profiles match. Then sharpening the existing page is often enough. I will tell you directly in the initial call.
Does the page need maintenance?
Yes, whenever facts change: a new offering, new contacts, a change of company name or a new location. Since all approved facts live in the knowledge hub, the page can be updated in a targeted way. You do not need a maintenance contract for that.
Where does a Grounding Page live?
On your own domain, for example at /facts or /grounding-page. It is publicly accessible, indexable and linked to your official profiles.
How is this different from the GEO audit?
Grounding Page & AI brand identity covers steps 1 and 2. The GEO audit includes them and adds prompt architecture, measurement, root-cause analysis and a prioritized roadmap.
Does this also work for personal brands?
Yes. My own Grounding Page is a personal Grounding Page. The approach works for companies, brands, products and people.
Can I book you just for a second opinion?
Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.
More services.
SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
Content Strategy & SEO Content
I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.
