SEO Audit & SEO Consulting
With a full SEO & GEO audit, I review how visible your website is and derive a clear strategy from it.
Competitor Analysis for Google & AI.
I show you where your competitors are ahead in Google and in AI answers, why, and where you can start.
What it is about.
I compare your website with your most important competitors. For Google I use SISTRIX data, for AI answers a fixed prompt set: who gets mentioned, and which sources are cited?
The result is a list of the places where you can catch up the most, sorted by priority.
What it includes.
Define competitors
At the start, we agree on who you compare yourself with, depending on market and question.
Compare visibility & keywords
How visible you and your competitors are in Google and for which search terms they lead.
Compare content & formats
Which topics, page types and formats your competitors cover and where content is missing on your side.
Compare AI answers
Who gets mentioned in AI answers and which sources the systems cite for it.
Prioritize opportunities
The gaps become a list of opportunities, sorted by priority.
The competitor analysis is also part of the full SEO & GEO audit. As a separate package, it works as a starting point or ahead of a budget decision.
Who it is for.
- Companies facing a budget decision for SEO or GEO.
- Brands that want to understand why competitors lead in Google or AI.
- Teams looking for a smaller starting point before a full audit.
- Agencies that need a well-founded market view for a client project.
What you get.
Comparison in a workbook
All data on visibility, content and AI answers in one place.
Gap list
Where your competitors have content, topics or mentions and you do not.
Prioritized opportunities
The gaps where catching up is most worthwhile for you.
Personal presentation
I present the results to you and answer your questions.
What clients say
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together 2019–2026
As a digital marketing consultancy, GEO and SEO are omnipresent in our clients' everyday lives. And we automatically bring Martin into every project. Every time super valuable input that we wouldn't want to miss.
Hans Ratzmann
CEO, quiteBOLD, Digital Marketing Agency
Working together2019–2026
How we work together.
Four steps. Clear, honest, without frills.
Understand the situation
I clarify the goals and the central question. To do so, I review the relevant data, structures, content and processes.
Set priorities
The analysis results in a clear target picture with prioritized measures and clearly assigned responsibilities.
Develop solutions
I translate the strategy into content, structures and workflows that fit your brand and your team.
Present & implement
I present the results in 1 to 2 hours, hand them over fully documented and support the implementation on request.
Instead of long retainer contracts, I work in clear, well-defined projects. A first project builds trust on both sides. More can grow from it, but it does not have to.
Frequently asked questions.
How many competitors do you compare?
We decide that together at the start, depending on market and question.
How is this different from the full audit?
The competitor analysis looks outwards. The full SEO & GEO audit also examines your own website in depth.
Can I book you just for a second opinion?
Yes. With SEO & GEO sparring you book a 60-minute single session for €350 net or 6 hours within 3 months for €1,999 net, to use as video calls or in writing. It fits when you do not need a whole project but an honest assessment of a specific question.
More services.
GEO & AI Visibility
I measure how your brand appears in AI answers, identify the causes and derive your GEO strategy.
Content Strategy & SEO Content
I develop and structure content that search engines and AI understand, that positions your brand as a relevant answer and that convinces people.
